Get indexed, get ranked, get traffic
Monday, September 6, 2010 by Team101
It’s undeniable that the one thing you need to succeed in your online business is traffic. And free traffic beats everything else. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You visit your favorite search engine. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. What need to figure out is how to get you free traffic.
You probably only visit a link or two from the first page of results. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.
So, obviously your site needs to be in the first page of results to get free traffic from Google. And that means you need to be “ranked” in the top 10 by Google. Which brings up..
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is known as being “indexed.” What this means is that Google visits your site and records information about it in their database.
Google needs to actually find your site in order to index it. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. And follows new links it finds immediately.
Gaining ranking
After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
There are three components of gaining ranking:
- Content
- Links
- Activity
Content strategies
This is the SEO work you do on your page. And it means that the content on your page matches the keywords you’re targeting. Obviously, the article you’re reading now is about search engine optimization. Google knows that not just because the words search engine optimization show up. Another reason is because there are related words, like website traffic, too.
The title of the page, the domain name and other pages on your site are also important. Google uses all of this content to figure out what your site is really about.
Your links
The second factor is your linking. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. And the more inbound links the better.
Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And quantity is the key here – so do lots and lots.
Make your site active
Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. You can do this with RSS feeds and news posts.
Comments from other people on your page are another fantastic way to keep your content updated. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.
Set up forum profiles with the ones related to your website. And post their often. Always include a link back to your site. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
All of the above is important. But let’s face it, writing multiple versions of the same article. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.
Fortunately, you can get rank builder software to do all the grunt work for you. So the best thing you can do is to automate this process. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.
Affiliate Marketing Revised
Friday, August 20, 2010 by Team101
You’re dead wrong if you think you know anything about being an affiliate. The tactics of the past few years just don’t work anymore. And if you don’t change your tactics, you cannot survive.
The big lie
Unfortunately, you’ve been led to believe affiliate marketing is easy. This is partially true. It is the easiest business you can possibly start. But “easier” doesn’t mean “easy”.
The cold hard truth
To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next to look for easy keywords to target. Then to use keyword-based advertising to send visitors to the product. And just enjoy the commissions. But it doesn’t work.
Don’t bother with keywords
There was a time when this worked. But it’s just too competitive to use keywords now. So, throw it all away.
A brand new formula
All is not lost. Follow this method and win again…
- Get into CPA marketing
- Instead of researching keywords, research demographics
- Market on display networks
Get into CPA marketing
CPA means Cost Per Action. It’s far superior to product promotion. Because it doesn’t involve payment. You earn a commission for having them perform an “action”. Such as filling in a form. And getting them to do this is so much easier.
Utilize demographics data
You’re not even going to use keywords (explained below.) Invest your research time into demographics. First, select the CPA offer you want to promote. Then hop over to Quantcast.com. And research what kinds of people will be interested.
Market on display networks
So you know what your promoting and you know who will be interested. You can advertise directly to them on display networks. And let images do the work. No keywords required. The biggest advantage is price. Image ad clicks are much cheaper.
Summing it up
This is powerful method to make money online. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.
7 reasons why you MUST have your own info product
Thursday, August 5, 2010 by Team101
Consider this: What is the number one reason people get online everyday? Simple. To get information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And when done correctly, you can get paid for it, too!
Info marketing 101
This is by far the simplest business you can start. You create a product that provides information. And people pay you for the information inside it.. Pretty simple, wouldn’t you say?
But how does it all work?
You’ve got the basic concept – exchange info for money. In order to be successful you’ve got to provide information people want. So step one is to discover what kind of info people want. How do you do that?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You want to find something a lot of people are asking about. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
Power tip
If you’re concerned about information product development Put it this way: An ebook is nothing more than a collection of articles. Writing a whole ebook can be overwhelming. Focus on one article at a time. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.
So, what’s so great about ebooks? Well, that bring me to the tile of this article Here are the seven reasons
1. Simplicity and ease
An info product business runs on auto-pilot. There is almost no support. Which means there nothing for you to actually *do*. You’re building a completely automated business.
You don’t have any inventory. You never have to deal with shipping. It’s digital.
2. Repackaging
When you have a created a few information products. You can combine them together to create new high ticket products. It’s very easy to package multiple ebooks together as one new one. Then you can sell it for a lot more. Your customers will gladly pay more for a single bigger ebook. Versus multiple smaller ones.
3. Private label right
Since it’s your product, you can offer other people the resale rights. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you get to charge two to three time as much for these rights.
4. Leverage
Leverage means doing something once and reaping multiple rewards. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!
5. More leverage
Don’t stop there . . . break it into several smaller reports. Then you can use the reports as the front-end of your product funnel. You can give them away or even charge a small amount for them. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?
6. An army of affiliates
This is a real power strategy. Once you have your own product. Other people can become your affiliates. How would you like to have an army of affiliates selling your products? You’ve got to have your own products to have affiliates.
7. JVs
OK, this is by far the biggest reason why. The number one way to launch your success is through joint ventures. So, I’d say this is the most important reason to have you own products. Because if you don’t have you own product, you’ve got nothing to JV.
Summing it up
If you don’t want to sell digital products by now, then you’re either crazy or not listening. 
You’ll become the ruler of your own fate. Because you’re 100% in control. So, decide to just start:
- Head over to Yahoo! answers
- Discover what questions are being asked
- Start writing
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.