Email List Building Strategies

You need a list. That’s a given. This is the most important factor in your long-term success. Once you have a list built, you can market to it again and again. It’s a resource you can tap at any time and generate income.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

• The Squeeze Page
• The Bribe
• The Opt-in Success Page

Your Opt-in Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. It’s also got to be free from distractions. And your call to action must be clear!

If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.

If you want to add some extra juice to your opt-in page add a video to it. This will grab your visitors attention and keep it. It also allows you to tell them what to do several times. And after the video, you can make it just say “fill in the form now”.

If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. There are also list building systems that include video squeeze pages.

The Bribe – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Email privacy is very important to most people. This means your bribe needs to be very attractive.

The only way to make this work is to provide real value. That means you make it something people would actually want to receive. And can benefit from. A few ideas:

• A free report
• Software
• Training videos
• A multi-part email series

You’ve got to create some great content. It’s got to be something helpful for your new subscribers. And of course it has to be free. But to get the email, it’s got to be a good offer.

Now, if you don’t know how to create the bribe don’t worry. Here again, you can hire freelancers to create this for you. Just give them a topic and they will write the content. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. Two critical aspects of using a follow up series. First of all it has to give the subscriber what you promised – valuable information. And it’s nice if it earns you some money, too. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.

The Opt-in Success Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. This helps them feel they’ve made the right decision giving you their email. And it helps you establish the relationship. Then they’re more receptive when you email them.

You can use a “done for you” email marketing system. You can also put the whole thing together on your own. And write it all yourself. Or pay a freelancer to write the content for you.

Final thoughts

It doesn’t matter if you do all of this yourself. Or if you hire people to do this for you. Or go with a complete package. The important thing is that you build your own list starting now. Because as soon as you’ve got your own list . . . You’ve got a license to print money!